The opening spread from Rochas’ creative director’s interview, Charles de Vilmorin, by Filep Motwary, as it was published in Vogue Greece, issue June 2021.

Read the story here.


The young couture designer succeeds Alessandro Dell’Acqua, who exited the Interparfums-owned label at the end of 2019.

A pandemic-era breakout star, De Vilmorin launched his wild, painterly and highly Instagram-able collection in April 2020, less than a year after graduating from French fashion school La Chambre Syndicale de la Couture Parisienne. American Vogue asked if the designer might be “Gen Z’s first fashion star,” while veteran French designers Jean-Charles de Castelbajac and Christian Lacroix publicly praised his work. He is also a next-generation member of French society. (His great aunt, the novelist Louise de Vilmorin, was a friend of the Rochas family.)

“Rochas is a brand that holds a special place in my heart, due to both deep personal family ties and the label’s heritage which I find so rich and inspiring,” De Vilmorin said in a statement. “I can’t wait to bring my personal touch and reinterpret the codes of this beautiful maison.”

Like many fashion houses founded in the early 20th century, Rochas is now primarily a fragrance business that has used its generally well-received fashion collections as a marketing tool for selling perfume.