BLACK’D is a fashion label based in NYC. After seven years of having his own name as a label, fashion designer Dejan Despotovic starts his new line called BLACK’D. Dejan’s vision to make a label which will be based on a dress shirt made quite a noise because after two years of working as a creative consultant and head designer for other labels in NYC he returns his label on it’s feet. In past seven years Dejan Despotovic has built a big international following with his label “BLACK by DEJAN DESPOTOVIC” , and now he is ready to present his new line BLACK’D which will from now on be recognizable name for Dejan Despotovic’s designs.
FM: So Dejan, what is your new collection about
DD: My new collection is about the dress shirt. Shirt is one of my favorite pieces of clothes and It always inspired me through the years of my work. This is actually the completely new line with the new name "BLACK'D" and it is based on shirt and everything will be based on shirt.
FM: What is a man and what is a woman for you?
DD: Oh I came to that point where I wanted to make clothes that will be inspiring to wear. Each of my presentations of the clothes actually resembles how I see the man and woman who would wear my clothes. When you separate the pieces from the collection you actually realize that each can also be worn by guys who are not so into fashion, and this has always been my goal, to present something that is my dream, my inspiration and to present it the way I like it and the way I imagined it but to be worn by many people....not only a curtain group of people. Man is a man, woman is a woman, man is a woman, woman is a man...
I like dreaming and being constantly inspired. I really like the thought that in fashion you can make your dreams come true. You can dress a man to be a beautiful, handsome man, women to be a goddess or men to be a women and woman to be a beautiful man.
FM: How can two sexes become one through a collection, the vision of the designer...?
DD: Everything is about the way a designer is inspired. Inspiration and the presentation can do wonders. Vision is one thing and wearability of the clothes is another. If you can mix those two elements, the DREAM and the REALITY, then you are on a good way to become recognized and respected.
FM: You have moved to New York since two years now. What made you take this decision?
DD: When you live and work in Serbia where the fashion market is very small and you have to present your work to an audience hit by a very bad economy situation, you can't really expect much to happen.
Sometimes your dream can be broken by how other people think. I started when I was 19 years old. When you have that strength and wish to make it happen, you just dig and dig. I reached a lot in Serbia, opened my own store, became someone......But then suddenly it comes to your mind that you can't do anything else, and that it's the end of the road.
For as long as I can remember, I have always wanted real fashion, real fabrics, real possibility to do what I like. That's why I moved from Belgrade to NYC. And I am happy now to start all over again.
FM: What were the difficulties you came across?
DD: Oh....When you are new in some city, you just want to get to know the right people, and you just have to work hard to start everything again. It is always difficult to start from zero again. You have to think about paying the rent, buying the food, buying the fabrics, and also finding time to do your thing. Now after two years I started. Finally. I am very grateful that people still remember my work (laughs), and are still interested to feature me again after a long time of not presenting collections. I have a feeling that now it's the time to come back!
DD: BLACK'D is a new line that has just been launched. It is based on a dress shirt, the piece that I am the most inspired by. Everything will be black, made of cotton or a combination of two or more fabrics. Or white with black details so the name talks for itself....it will be blacked.
I want to research the shirt as much as I can because, for me the shirt as a philosophy, is something that everybody has and would be exited to see what can be done with it as the starting point of a new inspiration.