The ss2013 Tod's No_Code capsule collection, that combines a long heritage of shoe making with the cutting-edge lifestyle of the visionary editor Jefferson Hack, gets new strength through the words of selected influencers of the London artistic scene like James Jagger, Layo Paskin, Carolina Bucci, Tom Oxley and Polly Morgan.
They’re the protagonists of the Tod’s No_Code dedicated site, where they exclusively unveil, through their work, videos and interviews, their lifestyle and their Tod’s No_Code spirit. They represent the energy and spirit of what makes London one of the most exciting places for culture and style today.
They are global nomads travelling time zones and cityscapes moving from airport lounges to studios, from bars to meeting rooms. They mix English eccentricity, a sense of humor about fashion and a certain rock and roll attitude that makes the collection come alive. «No_Code creates beautiful, elegant shoes and jackets that mix Italian craftsmanship with a London inspired sensibility. The Spring / Summer 2013 collection is called “London Calling”. It’s a return to London and East London», says Jefferson Hack.
Tod’s No_Code dedicated site brings the digital storytelling of the brand to a new dimension, with special digital initiatives where users can discover the collection, be redirect to Tod’s online shop to buy and discover special and exclusive contents.