All photographs by Jason Moon
I could not miss the launching of "Style Feed: The World's Top Fashion Blogs" book launch at URBAN OUTFITTERS (Priestel) a book by William Oliver, based on selections by blogging veteran Susie Bubble. The reason is simple: on page 242 uN nouVeau iDEAL is one of the blogs included on this list, in the book!
I was so happy to celebrate the blog I correspond for! uN nouVeau iDEAL is in good company with other names the likes of Style Rookie from Tavi G., my countrywoman Anna Dello Russo, Face Hunter, A Shaded View on Fashion by Diane Pernet, Selectism, Style Bubble, Fred Butler Style (she was so perfectly DJing during the night),
"In an era when media are definitely changing, it's so interesting to see how fashion blogs became so powerful, just like the traditional press, and this book can justify the theory."
As William Oliver writes "At first, the fashion industry found blogging difficult to understand. Gradually, though, blogs estabilished themselves as truly personal takes on style and their importance was recognised. They may offer different perspectives on fashion to the ones we are historically used to, but they highlight the excitement felt by real people who actually wear, or want to wear, the clothes featured. [...] Blogs can be highly creative visual experiments, diaries of resources and it is this aspect that shone through while putting together this book. Everyone featured and interviewed here has taken the idea of what blogging is somewhere new, whether they have a unique approach or a strong aesthetic sensibility. Ultimately Style Feed is exactly as described on the cover: the world's top fashion blogs, whaterver form they may take".
Well, I must sound repetitive, but I can't stop saying how proud I am to collaborate with this beautiful team. Thank you Filep! And thanx to Jason Moon for the lovely pictures. Love from London.
Reported from London