Dear Filep and iDEALS,
Last week I attended the Berlin Fashion Week for the very first time.
Focusing back to the quite intense week, one of the highlights was the Berlin Fashion Film Festival 2013. Though an offsite happening, during the Berlin Fashion Week, this event really stands on its own as a strong and promising festival with the aim to stage fashion in movement and aspiring film makers. Beside the film screening and the Award Show, visitors were treated with a spectacular fashion presentation by Charlie Le Mindu.
The Award Show took place on July 4th at ARENA GLASHAUS and the evening contained a screening part showing a selection of nominated films and the actual award ceremony. Fifty-three films were nominated for ten different award categories. The Award for the best fashion film went to Odditory by Monica Mendez, Prada Candy by Wes Andersen and Roman Coppola won Best Production Design and Best Film by a Major Brand, and the best emerging artists award went to Julian Zigerli.
The finalists were judged by an international jury according to different categories, formed by: filmmaking duo Alexandliane for Best Cinematography, makeup artist and beauty expert Boris Entrup for Best Makeup and Hair, international star DJ HELL for Best Music, Final Cut editor James Rose for Best Editing, creative director Michael Schachtner for Best Idea/Script, Vogue Italia’s senior editor Sara Maino for Best Fashion, and international Production Designer Steve Summersgill for Best Production Design.
Designers like Franziska Michael, Issever Bahri held a stage presentation in form of an installation and designers like Michael Sontag, Anne Gorke, Umasan and Moga e Mago gave a runway presentation. One of my absolute favourites was the show of Satu Maaranen who showed the collection for which she has been crowned with main prize at the Hyères International Fashion and Photography Festival 2013.
Another considered to be an offsite event, is the Blænk label installation presenting their SS2014 collection at the Embassy of the Kingdom of the Netherlands. Furthermore I really enjoyed Patrick Mohr's presentation at Warenhaus Jandorf, an old and deserted department store in East Berlin.
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