Dear Filep and iDEALS,
on January 10th I attended the opening of MOAM & FOAM in Amsterdam. An exhibition with a huge success, was supported in an overcrowded space, having long queues for the opening!
The MOAM exhibition is about twelve young contemporary talents giving their reinterpretation to twelve Dutch fashion historic highlights. All iconic names in fashion, design, photography, illustration and journalism were brought together in this gathering. The past combined with the future. MOAM has selected one iconic image from three reputable Dutch photographers, Anton Corbijn, Inez van Lamsweerde & Vinoodh Matadin and Erwin Olaf and asked fifteen other talented photographers to translate these three images.
As result, five different interpretations on the occasion of the same photograph were presented. In addition, each photographer is linked to a Dutch designer, giving an innovative look at the iconic images. An interesting collaboration between the most successful names and the promising newcomers from the Dutch fashion and photography scene.
Participants Alique & SPR+ Blommers/Schumm & Mattijs van Bergen Carmen Kemmink & Borre Akkersdijk Dennis Swiatkowski & Frans Molenaar Jasper Abels & Avelon Jolijn Snijders & Claes Iversen Maarten Alexander & Sjaak Hullekes Marc de Groot & Yvonne Kwok Martien Mulder & Peet Dullaert Paul Bellaart & Jan Taminiau Philippe Vogelenzang & Winde Rienstra Robin de Puy & Francisco van Benthum Sanja Marušić & Hellen van Rees Sophie van der Perre & G-Star Valentina Vos & Nisha RabieeMOAM is an initiative of curator and event creative director Martijn Nekoui. This is his second project after the successful debut last year with the MOAM exhibition; fashion exhibition where twelve young contemporary talents gave reinterpretation to twelve Dutch fashion historic highlights.
Text and images
by
The Netherlands
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