Dear Filep, dear iDeals,
Some time ago, I thought I’d planned a fashion shoot very carefully, supposed to be all about the location. A Gio Ponti designed hotel in Rome, which turned out to be, upon arrival, a recently renovated, baroque affair. It should have taught me that sometimes you can’t always have what you whish for.
Not so. Cue: last week’s trip to Venice, “somewhat” visually planned around the seasonal aqua alta. The idea was to write about olfactory senses and Venice’s centuries old perfume industry. And how we as humans relate to smell and memory so very strongly.
Discussing the subject with various of my friends their suggestions were rather less than kind ; pesce fritto and the “rosy” smell of the canals in the summer, to name a few.
Indeed, it turned out to be a gorgeous sunny and bright day, no aqua alta in sight.
However, my more than generous host and guide to this addictive city, understood perfectly. So much so that the scent I acquired there on a previous trip, aptly named after the Calle that she lives in, Aqua del Dose, has become her way, too, of recalling the moments exploring Venice together.
Secreti nobilissimi dell’arte profumatoria. Aqua Alta, Aqua del Dose, Captitanio da Mar .