Dear iDEALS, sharing a passion for shoes in a fashion school is nothing special at all. Growing up only 400 kilometers away from each other, sharing the same cultural background, the same language and a love for football was almost all Weber, Hodel and Feder had in common before they came to study at Antwerp‘s Royal Academy, where they became best friends. Despite the fact that none of them is over thir- ty, the three share a total of over 20 years of professional experience in various business fields.
While Matthias Weber was working as a freelance stylist as well as a back- stage assistant at the shows of Belgian Designers, such as Dries Van Noten, Raf Simons, Ann Demeulemeester and Walter Van Beirendonck in Paris, he decided to earn a living from fashion at an early age. Prior to his studies at the Royal academy he graduated from Holzenbecher fashion college in the south of Germany, famous for their take on the technical and production related side of fashion. His final collection from the Royal Academy was featured in the internati- onal fashion press. Wallpaper Magazine published his «fresh and modern» colle- ction as one of Europe’s best graduation collections in 2012.
After a foundation year in Art School, Niklaus Hodel’s career in the creative industry started at the age of eighteen as a graphic designer. Working his way into advertising’s national «hot shop». Being Switzerland’s by then youngest as well as most awarded Art Director in 2009, he represented his country in the Young Creative competition in Cannes, where he won two «lions» among other major awards. At that time Hodel was heading the art department when he decided to trade advertising for fashion. Realizing quickly that his main interest lies on shoes, winning the prize for «most creative shoe design of the year» with his aluminum boot in 2011.
Florian Feder is the only one of the three who not only designed shoes prior to his studies in Antwerp, but also sold them. Feder used to be the store manager at one of Munich’s best selling boutiques for a period of three years, after he quit his job as an accountant in the construction business. He proved that he has a penchant for numbers then he developed an innovative financial calculation system during his apprentice, which became a company standard procedure by now. During his time at the Academy, he assisted Lena Lumelsky for her Mango Award winning collection in 2010. While his own work was exhibited at the Mode Museum in Antwerp, the Museum of Modern Art in Wolfsburg as well as the «Bread & Butter» in Barcelona.
WeberHodelFeder/ lANGe leeMSTrAAT 368 b / 2018 ANTWerP – belGIUM
Thank you David Flamee