Dear iDEALS, GROUND-ZERO founded by brothers, Eri and Philip Chu, two young designers who began their journey in London, and started experimenting with graphics and fashion and made their mark in the world of graphic prints; their signature approach applies humour onto our favourite characters and creates new perspectives by crossing every borderline.
This collection is generated from surrounding robots, finding the rare quality in such a male dominant territory. SS13 brings the perfect balance of femininity in armoury. The soft silhouettes are enhanced by the touch of fragility in the fabrics chosen for this season, where various weights of silks are complimented by the structure of organza and the drape from chiffon!
Show pictures: Olivier Claisse / Backstage pictures: Yuanyi Zhang / Xavier Ancarno Hair: Hirofumi Kera for Shiseido Makeup: Noriko Okubo for Shiseido