KATIA BOLOLIA REPORTS: Camilla Skovgaard launched her first fashion film at NYFW

Camilla Skovgaard known for her strong, empowered and architectural inspired footwear is launching Hotel Skovgaard – a visual experience that hones the brand message on film. Camilla Skovgaard sought to break the mold of fashion films portraying women in heels as sultry ‘damsels’ – by portraying atypical women of an independent spirit and a physicality to the shoes that echoes the Skovgaard signature. Perhaps inspired by their first meeting, where the designer described her ideas of a dark universe, the notion of speed and running, Director Ali F. Mostafa sought to create a dark and sinister film that balances the line of being controversial. The feel of the film is subtle madness, a creeping feeling of discomfort whilst entering the surreal and mysterious world of Hotel Skovgaard