Dear iDEALS, when Flanders Fashion Institute asked us to design a new video for Showroom Belgium showing the 2013 Spring/Summer collection by 4 promising young designers, we didn’t hesitate for a second. We decided to create a surreal atmosphere and wrote a story in the tradition of Belgian Magical Realism, wherein reality and fantasy intertwine and play tricks with our senses. The setting is a bar in the 1950s, located somewhere between the old harbor of Antwerp and the shady Central Station area.
Somewhere in the city. “Little Club” is empty. Or is it? A lady walks in while a stranger, sitting in a dark corner, watches her every move... She starts to undress, keeping her eyes fixed on the person in the shadows. As he starts to move his finger along the rim of a glass, the girl appears as if spellbound and tries to seduce him while she changes outfits, like a chameleon changes its color.
A game of seduction, of watching while being watched abruptly ends when she steps towards him, and his true identity is revealed. Reality or fantasy?