Dear iDEALS, FRED BUTLER's SS13 collection, "A Bee In My Bonnet with a Honey Haircomb" brings her inimitable style and unique brand of creativity back to the heart of London Fashion Week for Spring/Summer 2013 in her third On-Schedule live presentation.
Working again with Red Bull and The Catwalk Studio Project, Fred Butler and Two Inch Punch debut an original track – “A Bee In My Bonnet” accompanying the SS13 collection and Fashion Film directed by Elisha Smith-Leverock evoking life within the hive, both made possible through Red Bull’s support.
This season Fred Butler’s unlikely inspiration came from bees, with Two Inch Punch creating a crackling, buzzing, humming soundtrack. Marian Newman contributing razor-sharp sting-like talons whilst exoskeleton influenced undergarments in latex and rubber are in collaboration with William Wilde, costume director at The Box and known for dressing celebrities including Kelly Brook, Alek Wek, Daisy Lowe and Rihanna.
The Red Bull Catwalk Studio enabled Fred Butler to collaborate with Two inch Punch, the alias of London based produced Ben Ash who has made beats for the likes of Lil’ Wayne and has been proving a favorite in Diplo’s mixes, pioneering a new genre called “Lovestep”.
The track will be previewing exclusively during the SS13 presentation and be available for complimentary download along with Fred’s Fashion Film at www.redbull.co.uk/catwalkstudio, bringing the catwalk directly to your playlist. Fred Butler is working with The Bumblebee Conservation Trust in support of the declining number of Urban Bees within our cities. A special edition key ring by Fred Butler will be available exclusively through her blog and The Bumblebee Conservation Trust’s homepage with all proceeds going to the trust.
This season pieces are constructed from patchwork hexagons, heavily embroidered in gold-work referencing Fred Butler’s previous piece for Kim Howells’ “House Of…” project celebrating extraordinarily talented designers and asking each to contribute one piece under a central theme. In a departure from past collections, “A Bee In My Bonnet” brings a fresh street and sport inspired edge to the designer’s quirky craft-inspired aesthetic.
The muse of a “Hip Hop Honey Bee” is both urban and feminine, softened with ethereal touches and a gold iridescent colour palette. Luggage also makes a debut within Fred Butler’s work with bumblebee backpacks, bee-stinger bum-bags and money purses. Other key pieces include worker-bee baseball caps, honeycomb headphones, hexagon hoop earrings, bangles and flower fobs on daisy chains. Fred Butler continues to collaborate with Rosy Nicholas on bold statement footwear this season presenting itself through architectural art-deco wedges in gold echoing honeycomb and the interior structure of the hive.