Dear iDEALS, since her seminal back-in-the-day "lady like" collection for spring 2000, Prada continued to develop on the ideas of traditional notations of femininity by delving into the past to source inspirations and then finding her way to apply it for the times.
For the woman who was so instrumental in giving the nineties its minimalist identity, it is no surprise that it would be that same woman who would once again re-direct the course of fashion for the new millennium.
Whether it be a sex bomb or post-war England's "make do and mend" philosophy, around 14 years ago, Miuccia Prada took the practicality of minimalism and slowly introduce new layers to the idea by introducing more and more decorative values to her designs.
For over twenty years Miuccia's singular perspective has defined eras. From minimalism, to geek cheek, to lady like conservatism and a new form of power dressing, her talent is a testament to an uncompromising, unyielding vision; this vision sparks movements and changes ideas as well as challenges institutions.
Enjoy the new PRADA fall/winter 2012 campaign...