in the beginning of the Olympic Games in London, the PATZAIKIN Pop-up Shop was launched exclusively in Baneasa Shopping City in Bucharest - a store which presents and sells the Patzaikin Olympic Collection in Romania. The concept of the store, which will be open only until September 2, 2012, during the Olympic and Paralympic Games in London, reflects the values and the energy of the multiple Romanian Olympic champion Ivan Patzaichin. The minimal design of the Pop-up Shop reveals the philosophy of the brand, which focuses on promoting a imaginative attitude of life which is essential in order to generate a creative balance between the design, technological innovation and eco-culture.
The uniqueness of the concept consists in establishing an archive of the collection within the store, which is created by using an art installation which builds value with each layer, thème and current narration of the brand: nature and tradition, reinterpreted through innovation and contemporary design.
Furthermore, the Pop-up Shop is a showcase for the projects of Ivan Patzaichin-Mile 23 Association, which is fully committed to develop and sustain the communities of the Danube Delta and eco-tourism destinations from Romania. Open every day of the week, the Pop-Up shop provides customers with similar items that were created by PATZAIKIN Fashion for the Romanian athletes participating at the 2012 Olympic Games in London.
The designer of the collection is Olah Gyarfas.