Dear Filep and iDEALS, for their SS13 collection, ODEUR returns to the foundations of our day-to-day awakening and its dress-up conundrums.
A calm appraisal of peoples’ individuality, the garments aim to compliment our personal embrace of a new day. Without pre determining your silhouette, ODEUR wants us to be the minute conductors of what we feel inside, as a tool to casually enhance identities. The controlled styles aim to illustrate the reflection of who we are; whether innocent, outgoing or straightforward.
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