FilepMotwary: Marcelo, apart from being fashion's most favorite Disc-Jockey, you are now launching your first collections of t-shirts. What is it about?
MarceloBurlon: Its a line of unisex tops, a collection that I have just launched all over the world. The graphics are related to my roots, from esoteric symbols of Argentinean aborigines Mapuches to club-culture and south-American bird feathers.
MB: I was a 15 years old boy when I first arrived from Patagonia to a little village on the center sea-side of Italy. I couldn't study because my family couldn't afford it, so I went straight to work in shoe factories. During that time, I discovered the local club-scene and started collaborating with the most important clubs of the 90's. After a few years in the Italian Provence, I moved to Milan in search of a way to survive. At that point, I met Riccardo Tisci and a collaboration began. I was doing his press office's and personal public relations for 3 years. In the meantime I was at the door of the the most important club of Milan's; that was in the beginning of 2000's.
My mailing list started to become truly interesting and many designers asked me to "cure" their parties and events. I started my own company, doing production, mailing lists and dj sets for the important brands, both in Italy and Paris, from Prada to Chanel, Versace, Givenchy, Jil Sander, Raf Simons along with many many others.
Rodeo magazine is one of my recent projects and I'm continue as a stylist for a number of independent publications: from Hunter to Hero, Dust or GQ Style Germany.
MB: Fashion is a fun game! Of course one needs to be in the right spirit for it. It is a serious business indeed though I cannot permanently serious with it. There must be fun also!
MB: Working in communication for so many years now, I have gained a lot of followers all over the globe. Each time I'm DJ somewhere, a many people come to see me. This is why I decided to launch this T-SHIRT collection, which was proved an instant success, since we are already present in 90 stores only three weeks after it was released.
FM: What was the most exiting moment for you in 2011-12 and why?
MB: Hmmm..The most exiting moment was when the Design Museum of Tel-Aviv asked me to do my own video exhibition.
FM: What other projects you find yourself involved in?
MB: Music!! I love to do music for the shows. Every season I have five or six clients that I work with, from Missoni to Alessandro Dell'Acqua, Iceberg, Martini. There's also a few new coming television projects for which I cannot reveal more at the moment. Also a couple of songs that I sung...
MB: I don't know if fashion is changing and I really don't care if fashion changes. I care if people changes. Fashion will be different every season, not just because new designs are launched. Fashion changes because the people change. Like art, the media, the way we communicate today changes every day. The world is so fast now and if we could stop and try to imagine how it will be in 10 or 20 years. Fashion is an expression of how people feel, some of them feel established in all the ways whilst others feel that they failed.
FM: What is the most important thing you had in mind while designing your new project.
MB: I had to show to everyone where I came from instead of following the trends. Our prints talk for themselves and enplanes my world. Very important also is to reach both worlds: the fashionistas and street-style. That's why I'm choosing always a high fashion store in each city along with a street-cool-store simultaneously. I want this product to be for both types of costumer.
FM: What shall we expect from you in the near future?
MB: Many surprises, fresh ideas, lots of music and love.
-County of Milan T-SHIRTS video: by Marcelo Burlon Plus 3 weeks 3 days ago Graphic Designer Giorgio Di Salvo Art Direction Macs Iotti Video Alessandro Grimaldi Photo Zelinda Zanichelli Hair Stylist Gianluigi Gargaro @ Coppola Make Up Mary Cesardi @ Atomo Talents Lea T & Marcelo Burlon Backstage Photographer Gastòn Suaya Assistant Production Emanuele Andreis Music Barnt - Geffen Thanks to Marcona 3, Top Ten-Only T Shirts (PD), Circus Studios