Hong Kong June 28, 2012
Dear iDEALS, after an eight-year presence within the digital space, Hypebeast is proud to announce their new venture into print publishing. The inaugural issue featuring 200 pages revolves around the theme of 'Synthesis,' where the essence of renowned fashion designers was captured through in-depth interviews and editorial shoots.
Those featured include the likes of Kris Van Assche, Phillip Lim, Boris Bidjan Saberi, Shawn Stussy and others. With its main focus on fashion, the issue also features other lifestyle leaders including artist, Cai Guo-Qiang; the Managing Director of Vitsoe, Mark Adams; Emerging Jazz trio, BADBADNOTGOOD and more. With an already established eponymous online platform that receives over three million uniques per month, the goal of the magazine is to create a platform that allows Hypebeast to focus in greater depth the topics that we cover - a luxury not afforded on a digital platform.
With the time and space to research and divulge in what we feature, we can present prominent and relevant information on a tangible and bold medium. Released quarterly throughout the year, each themed issue will offer rich interviews and in-depth features, as well as vivid shoots and photo-spreads that make this magazine aesthetically engaging. Relevant to contemporary culture and pleasing in its clean layout design, the Hypebeast magazine is your source for understanding fashion, culture and lifestyle.
The Hypebeast magazine will be released and sold on June 28, 2012 at the Hypebeast online store and select stockists for $12 USD (£7.50 GBP) per issue.



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