Dear iDEALS, together with JOYCE, we paid a visit to the Paris home of Joseph Altuzarra’s mother, Karen, not long before her son was honored with the 2011 CFDA/Vogue Fashion Fund Award.
Amongst New York’s young talents, Altuzarra’s work easily stands apart from the usual sporty, understated elegance the city is known for. The label has made a name for itself with its sharp tailoring and fierce sex appeal making it ideal for women, not girls. This aesthetic is partly the result of Joseph’s international background: Born and raised in Paris, he flew across the Atlantic to complete his B.A. in Art and Art History in Philadelphia. Although he had no professional fashion training, his passion and vision landed him roles at Marc Jacobs, Proenza Schouler and Givenchy, where he worked with Riccardo Tisci. This explains his love for couture-like details, which are often mixed with an urban sensibility in his collections. He seamlessly combines the romance of Parisian couture and the energy of New York.
JOYCE uncovered the brand’s latest Spring/Summer 2012 collection at the family’s ever-so-chic 7th arrondissment apartment as the duo spoke about how they built their sought-after label from Paris to New York, and beyond.
Interview by Filep Motwary
Produced by Antoine Asseraf /THE STIMULEYE
Camera Jason Last
Music H.O.P.E & Alvaro Sebastian
Thank you Binta Kake