Dear iDEALS, Luxury and fashion are experiencing a crisis of values that is the source of the economic one. It is therefore necessary to re-think these two areas outside of logic so the stale tradition of a brand is refreshed with small seasonal changes dictated by short-term trend. You need to mend the divisions between management and design, between luxury and mass-produced, between heritage and innovation. For this reason, the method used in this volume is the détournement: the fundamental values of the two sectors have been identified, then reprocessed through the comparison with values, phenomena, models and examples from industries as diverse finally reassembled in updated form. Five events of contemporary history (globalization, the fall of ideologies, culture no logo, Web 2.0 and the financial crisis) produce a general sense of chaos and, despite the fear and instinct to turn back the resulting chaos is sustainable and sometimes even required to generate new forms of life.
Halfway between a critical essay of general interest and a text for professionals, this wonderfully written book by Danilo Venturi, aims to give new brands of fashion and luxury, the Luxury Hackers, a software and hardware, as interpreters in order to provide updated a world that has gone quickly from Fordism to TomFord and now has even exceeded the latter. Introduction by Linda Loppa.
For now only the Italian version is out. Soon in English too..
Title: Luxury Hackers
Author: Danilo Venturi
Publisher: Edizioni Lindau
Price: 32,00 euro