Dear iDEALS, "Visual Research Methods in Fashion" is a book by Julia Gaimster who is Head of eLEARNING at the London College of Fashion.
Dr Julia Gaimster of London College of Fashion features Filep Motwary in the new book Visual Research Methods in Fashion to be published by Berg. Filep also provided the cover image.
The book contains interviews with specialists from across the global fashion industry including forecasters, bloggers, fashion photographers, illustrators, designers, marketers and journalists. They share their approaches to visual research, their methods and tips for success.
Topics covered include strategies for information seeking, sources of inspiration, colour theory and practice, fashion forecasting, textiles and trimmings, concept development, traditional and technological tools and presentation techniques.
Julia Gaimster says: “I wanted to write a book that was really practical, that was relevant to contemporary practice in the fashion industry and helped people to navigate the maze of information that is now available. It is designed to provide strategies and tools to identify useful and valid sources of visual information, to analyse it, store it and retrieve it. The book reflects twenty years of my experience as an educator in fashion and will be useful to students, researchers or anyone working in the industry that wants to become more strategic in the way they manage the visual research process. I have been very lucky to have professionals like Filep who have agreed to share their expertise and make the project possible.”
Filep is featured in the chapter on Web and Technology Based Research Tools, in his interview he describes how he became a successful blogger and gives students the following advice:
“We don’t need another blog that says I’ve bought this moisturiser and it did this, that and the other, or I’ve just seen this photo in this magazine and this is what I think. No one cares about what the blogger thinks unless you’re a really good writer; they care about how it might affect them. The key thing is other blogs liking your angle and talking about you.”
The book also contains ideas for projects and lots of links to online tools and resources, a companion website will be launched alongside the book in May 2011. It can be pre-ordered now from AMAZON.COM, published by BERG PUBLISHERS
Cover Image: MASTORI*MOTWARY STUDIO
Collage by Filep Motwary©