Barbara&Marino: How do you rate MILAN venue of ASVOFF so far? Everything
went the way
you expected?
DianePernet: The location and the collaborations were perfect. I met
Massimiliano
Finazzer Flory, from the Cultural Ministry when I curated the Michael
Nyman
exhibition last month at 10 Corso Como. I showed him the teaser for the
current
exhibition; he liked the idea so much that he gave us the entire ground
floor
of Palazzo Morando, Costume Moda Immagine. Like the rest of the planet,
I’ve
always loved Italian Vogue so to collaborate with them was a great
pleasure.
Federico Poletti had the idea to bring ASVOFF to Milan more than half a
year
ago; he made it happen along with the participation of Lancia, the
museum and
Italian Vogue. To answer your question, I think this was our best
screening so
far.
Barbara&Marino:Your experience has taught
us there are hidden places where to discover
interesting scenes and talents: do you think asvoff could take place in
other
cities in Italy than Milan? If yes where? And if not why?
DianePernet:My festival has traveled
around the planet that is the nature of ASVOFF
so there is no reason that it could not take place in another city in
Italy.
There is a request now for a screening in Rome; the only possible
difficulty at
the moment would be the timing.
Barbara&Marino: The first decade of 21st century is almost over, talking
about fashion
has a completely different meaning than 20 years ago: what kind
evolution do
you see for the future and what does ASVOFF mean to fashion?
DianePernet:The changes that have
happened over the past few years amount to nothing
less than breaking down an old wall. It’s not likely that fashion will
go back
to the exclusivity of showing to the rarefied few. What the future
holds, more
innovative ways of showing fashion and of course, the increased
popularity of
fashion films. What ASVOFF means to fashion, I don’t want to sound
pretentious
so let’s just say a continued launch pad for emerging and established
talent.
Barbara&Marino: It must have been hard to select good works among the huge
response you
received: which is the line you feel one should trespass to be original
and
authentic (not then just a fashion follower/victim)?
DianePernet:With any open calls you
receive a lot of films that you know immediately
will not make the selection. There is no magic formula for what works
and what
does not work, I base my choices on my own instinct. It either works or
it
doesn’t, if it makes me feel something that is already a good sign. I
don’t
like to give to many boundaries I want to be surprised. Originality
counts a
lot, so does the way the film is crafted, the director of photography,
the
styling, after all it is a fashion film festival, the hair and make-up,
the
editing and the music are all important in the appreciation of a good
film. I
remember receiving a film from LA a year or more ago, all the elements
were
great, there was a story, the acting was perfect and so was the editing
and the
lighting and the sound design but the problem was the clothes were not
great…
The fashion needs to play an important role in the film. I tried to
explain the
problem to the director because I really liked his film but I don’t
think he
understood.
Barbara&Marino: Your path to where you belong now has been quite an
adventure, a
beautiful one in a way: do you see any mistake you wouldn't do again?
DianePernet:I follow my passions and
that is not necessarily the easiest route. What
is important for me is to be free to do what I want to do. It makes for a
beautiful adventure; however, you pay a price for that freedom. No
regrets, I
don’t think I could imagine my life any other way.
Barbara&Marino: What’s avant-garde for you
nowadays?
DianePernet:Someone that writes his or her own destiny, in fashion
design I
immediately think of Rick Owens. Doing things in an original way be it
architecture,
fashion or film is what makes something new and ‘avant-garde’. When the
Director Mike Figgis made Timecode and choreographed 4 cameras on one
screen
without any cuts that was avant-garde. Gaspar Noe’s film Enter the Void
is
cinematically avant-garde. The LIGHT film Sunshowers could be called
avant-garde in the way that Elisha Smith-Leverock works with light,
movement
and sound or Erwin Olaf’s way of dealing with emotion and the surprise
element
could also fit that brief. Andrea Splisgar, the German performance
artist and
filmmaker is always pushing the boundaries and in the end maybe that is
what
the word ‘avant-garde’ is really about.
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