4FASHIONSHAKE is one of OZON’s most ambitious projects. It is an
innovative fashion festival inspired by OZON Magazine. Number 4 stands
for the number of Designers and Labels that take part in the event. On
the 24th of March OZON presents the collections of Odeur,
Mastori*Motwary Studio, Levi’s/ Jean –Paul Gaultier and Digitaria in a
variety of creative ways: through video art projects, films, catwalks,
installations and so on. OZON’s goal is to shake the general fashion
concept by presenting an alternative and ingenious fashion event. A
fashion party and a dj set will follow along with the distribution of
OZON’s ‘Overpowered’ fashion issue. Entry by Invitation only.
Date: 24th of
March 2010
Place: Michael Cacoyannis Foundation (www.mcf.gr)
Programme:
20.30 Odeur (Catwalk)
21.00 Filep Motwary – Maria Mastori (Fashion Film Projection)
21.30 Levis – Jean Paul Gaultier (Performance)
22.30 Digitaria (Catwalk)
23.00 Closing Party
Designers:
ODEUR
Odeur was founded in Stockholm in 2006 as a brand experiment, by
Petter Hollström and Gorjan Lauseger seeking to broaden the opinion of
what design really means from a branding perspective using scent as a
replacement of the traditional word based logotype. Based on the
concept of an undefined gender and uncertain times, Odeur presents its
seventh collection named ‘Tales of Undefined Gravity’, a story that
continues to challenge conventional notions of how basic garments are
constructed.
odeur.se
LEVI’S/JEAN-PAUL GAULTIER
Always remaining loyal to the Levi’s® brand, the seditious, French,
fashion designer, Jean-Paul Gaultier, redesigned selected items from
the men’s-women’s Levi’s® collection SS10. The designer, famous for his
radical style, presented the inspiring items of the women’s wear
collection ‘True Blue.’ Remixing Levi’s® jeans & jackets for women,
with vintage sculptural lingerie, J.P.Gaultier created the absolute
outwear trend of the year. For menswear collection “Marinière,” Jean Paul Gaultier
chose one of the most known themes of the Maison Gaultier
production, the maritime stripes.“Marinière” stripes delineate the Levi’s®
501® jean Marine, the Levi’s® 501® jean Short Marine
as well as the Trucker Jacket Marine.
levistrauss.com
MASTORI*MOTWARY
The initial idea behind MASTORI*MOTWARY short film ‘SARKA 23 JULY
1677’ was to present Fashion as visual experience. It is a great
collaboration between photographer Thanassis Krikis, Fashion Stylist
Nicholas Georgiou and a list of great creative’such as Nick Ziogas, Natalia Ramanava, Yiannis Drivakis, Stephan Mwange, Diane
Pernet, Jonas Lehec, Philippe Charpentier of RE:OKSIS , Musician Costas Argiriou,
Edward Lambriniadis.
The film captures the drama of a love affair,
memory and the loss.
unnouveauideal.typepad.com
DIGITARIA
Digitaria, designed by Eleftheria Arapoglou is an innovative fashion
label that offers bespoke tailoring and strong silhouettes that appeal
to both men and women. Autumn-Winter 2010/11 Collection, entitled
DYSTOPIA, is inspired by Fritz Lang’s film ‘Metropolis’, exploring the
work of the German expressionist and his painted shadows.
digitaria.gr
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