Dear iDEALS, we are thankful for all this wonderful support we had toninght, from Mr Yiorgos Kelefis, the whole of OZON team, the team and crew of SARKA, Re:Oksis Studio, the friends who supported us with their presence and applause, Michael Cacoyiannis Foundation for being so helpful in everything...Words are not enough.
Also, all the ladies who came dressed in our clothes and jewelery. One of them was Despina Isopoulou. Such a beauty, inside and outside.
More iconic ladies wearing Mastori*Motwary Studio coming later.
4FASHIONSHAKE is one of OZON’s most ambitious projects. It is an
innovative fashion festival inspired by OZON Magazine. Number 4 stands
for the number of Designers and Labels that take part in the event. On
the 24th of March OZON presents the collections of Odeur,
Mastori*Motwary Studio, Levi’s/ Jean –Paul Gaultier and Digitaria in a
variety of creative ways: through video art projects, films, catwalks,
installations and so on. OZON’s goal is to shake the general fashion
concept by presenting an alternative and ingenious fashion event. A
fashion party and a dj set will follow along with the distribution of
OZON’s ‘Overpowered’ fashion issue. Entry by Invitation only.
21.00 Filep Motwary – Maria Mastori (Fashion Film Projection)
21.30 Levis – Jean Paul Gaultier (Performance)
22.30 Digitaria (Catwalk)
23.00 Closing Party
Odeur was founded in Stockholm in 2006 as a brand experiment, by
Petter Hollström and Gorjan Lauseger seeking to broaden the opinion of
what design really means from a branding perspective using scent as a
replacement of the traditional word based logotype. Based on the
concept of an undefined gender and uncertain times, Odeur presents its
seventh collection named ‘Tales of Undefined Gravity’, a story that
continues to challenge conventional notions of how basic garments are
Always remaining loyal to the Levi’s® brand, the seditious, French,
fashion designer, Jean-Paul Gaultier, redesigned selected items from
the men’s-women’s Levi’s® collection SS10. The designer, famous for his
radical style, presented the inspiring items of the women’s wear
collection ‘True Blue.’ Remixing Levi’s® jeans & jackets for women,
with vintage sculptural lingerie, J.P.Gaultier created the absolute
outwear trend of the year. For menswear collection “Marinière,” Jean Paul Gaultier
chose one of the most known themes of the Maison Gaultier
production, the maritime stripes.“Marinière” stripes delineate the Levi’s®
501® jean Marine, the Levi’s® 501® jean Short Marine
as well as the Trucker Jacket Marine.
The initial idea behind MASTORI*MOTWARY short film ‘SARKA 23 JULY
1677’ was to present Fashion as visual experience. It is a great
collaboration between photographer Thanassis Krikis, Fashion Stylist
Nicholas Georgiou and a list of great creative’such as Nick Ziogas, Natalia Ramanava, Yiannis Drivakis, Stephan Mwange, Diane
Pernet, Jonas Lehec, Philippe Charpentier of RE:OKSIS , Musician Costas Argiriou,
Edward Lambriniadis. The film captures the drama of a love affair,
memory and the loss.
Digitaria, designed by Eleftheria Arapoglou is an innovative fashion
label that offers bespoke tailoring and strong silhouettes that appeal
to both men and women. Autumn-Winter 2010/11 Collection, entitled
DYSTOPIA, is inspired by Fritz Lang’s film ‘Metropolis’, exploring the
work of the German expressionist and his painted shadows.
I was one of the people chosen by Angelos Frentzos to wear his F/W 10/11 for his presentation later on tonight. Unfortunately I could not participate due to heavy schedule. I will be wearing Angelos Frentzos tomorrow though, during the screening of our film SARKA at the MICHAEL CACOYIANNIS FOUNDATION. Click here to read more.
During my visit to Angelos this morning, I found the designer in the middle of some final fittings along with model Emily who was sweet enough to pose for Un nouVeau iDEAL.
I love the collection. I love what I will be wearing tomorrow.