Studies On Hysteria is a commercial that denim companies can only dream of! Yes the film is in part sponsored by Colorado Denim, but the shear brilliance and the outright outrageousness from the German director combo Matthias Bäuerle, Gabriel Borgetto & Bernd Faaß, will bring you into advertising boundaries, where no jeans have gone before!
John Rankin Waddell, better known as Rankin, is not just a photographer: he’s got the talent envision anything linked to fashion, music and lifestyle for more than 20 years with a huge enthusiasm. He’s founder of Dazed&Confused, AnOther Magazine (both with Jefferson Hack) and finally, the new born Hunger. Hunger is already counting 6 issues and the last one celebrates Great Britain’s cultural boom, as he calls it, “The Might Blighy”, with 20 collectable covers, featuring british talent dressed in a selection of international fashion brands. In addition, on Monday the March 3rd he inaugurated an exhibition in Paris, titled A Little More Rankin, presentated by The Hunger Magazine and Arnaud Adida at the A. Galerie. The exhibition will run until April 19th. We talked about his totally “made in UK” ability to react with arts to different period of recession from 90′s until today.
After founding and directing two magazine as “Dazed and Confused” and “AnOther”, datum points to go straight to the next big thing, now you’re running with HUNGER. What’s new with this project?
Hunger was born in November 2011 and is a fashion and culture bi-annual that publishes to coincide with Fashion Weeks. Our strap line ‘For the Culturally & Visually Hungry’ is as still as relevant today as it was back then. In fact it was my own hunger to create and bring my vision to a wider audience that prompted me to start it, that and the fact that I realised how much I had missed the creative process and camaraderie that comes from bringing a magazine together. Although in magazine terms we are still in our infancy, I’m really proud and excited about how we’re evolving and the talent we are bringing on board for each issue. For issue 6 we’ve worked with some really great contributors including stylists Kim Howells and Chris Benns who shot our main fashion stories as well as the amazing make up artist Andrew Gallimore. We chose the title ‘Mighty Blighty’ as it was meant to be a bit tongue-in-cheek but at the same time representative. We’re proud of our achievements but also didn’t want to sound too pompous or nationalistic either, and one of the facets of our culture we wanted to celebrate was, of course, our offbeat sense of humour. It felt like our little island had been experiencing a bit of cultural renaissance over the last decade, so it felt right to honour that with the new issue of Hunger.
England has gone through different periods of recession, from the post Thatcher until nowadays, and you always used your creativity as a kind of weapon against the system (for the 6th issue of Hunger there are 20 different covers). What really makes you so brave?
Why not be bold? If I’m honest I do love a challenge – just ask anyone in my team! In fact, the decision to publish twenty front cover stars was more about celebrating the talent that our island was producing and the success we were having on a global level. It was actually hard to whittle it down to just twenty, but we had to stop shooting and put the issue to bed at some point! I think it’s interesting that you describe creativity as a weapon. I certainly felt over the past six months that Britain is burning creatively, our actors and directors winning global awards, our musicians selling out world tours and our fashion and art is still as inspirational and as relevant as ever. The new issue of Hunger is about celebrating that creative fire.
How do you think the recession has impacted on the creative industries (like fashion and music) since then and how do you think they have responded?
It’s strange, but in times of economic instability, its often the case that creativity thrives. There are openings and opportunities that are closed during more prosperous times, and people think more laterally and creatively about how to push their messages and causes.
Do you think there is or there will be another country, apart from “the Mighty Blighty” Great Britain, that can respond in such a positive and productive way to these difficult times? For the last 20 years you have been successfully launching magazines that seem to capture the moment, the era and that feed our desires. How do you think this translates today?
Thanks for the compliment, but we’re just doing what feels right. Of course there have been and will be many other other countries and pockets of the globe responding creatively and positively to difficult situations, it’s part of the human condition.
Self-taught designer, Fabien Ifirès made his apprenticeship in workshops of luxury saddlery and workshops of handmade shoe making.
His mastery of the traditional techniques of sewing allows him to explore all the possibilities of the leather whose he made his favourite material, a noble material with which he chose to materialize his creations and to offer precious and unique pieces, due to their manufacturing process.
Fabien’s creativity and his requirement, the implemented techniques and his know-how allow him to propose contemporary creations which make of his jewels in leather, the pieces of a new jewellery.
All jewels are entirely handmade according to the traditional techniques of saddlery, in our workshop in Paris, with leathers of very high quality coming from the best French and Italian tanneries. Each piece is unique or produced in very small series.
The collections were already selected by museums and galleries and selective shops all over the world. like Isetan, Barney’s, Club 21, Grange Hall, Valery Demure and Antonioli.
As you might know, since this morning and for the next three days, I am exhibiting a series of photographs in Paris' Premiere Vision in collaboration with Zoom By Fatex.
The title of my exhibition is STREET-IT-BOYS and I am very happy to share some snapshots with you, sent to me by friends. Unfortunately I am not in Paris yet but thanks to special people, special moments stay forever. I would like to thank Madame Sylvie Maysonnave, Monsieur Frederic Pelleric, Madame Agnes Etame and all the team of PV MANUFACTURING.Paris
The Fashion Designers and PR offices who are always so warm and allow me to take pictures of all these beautiful creations. My photographs feature Damir Doma, Rick Owens, Raf Simons, Juun J, Thom Browne, Kris Van Assche, Maison Martin Magiela among others. All images focus on menswear. The exhibition will be open until February 20th 2014.
Last but not least, Laure Grandon, Herve Dewintre, Annabelle Atshabo for sending me their snapshots.